Siddu RC
31 Years of Excellence
An accomplished engineering professional with a proven three-decade track record of driving high growth and revenue generation with leading organizations. Specialized in the sales and marketing of HVAC products to top-tier Consultants, Clients, and MEP Contractors across the Middle East.
Instrumental in establishing and growing the Mekar brand in UAE, Kuwait, Bahrain and Oman. Successfully conceptualized and implemented highly efficient back-office technical support team, Created consistent revenue streams through fitout division and project division securing over 1000 prestigious mega-project references on individual basis apart from projects secured by my team members.
My heartfelt thanks go out to everyone who has been a part of my professional journey, especially:
- Mr. S. S. Rajkumar (Executive Chariman, KGT Group)
- Mr. Francesco Boaro (CEO, Alesio Group, Mekar Srl)
- Mr. Prem Paniker (MD, Ex Royal Gulf)
- Mr. Umberto Dama (Ex Marketing Manager, Mekar Srl)
- Mr. Rodolfo Bertoni (Ex GM, Mekar Srl)
- Mr. Georgio Bissoli (Ex Promotor, Mekar Srl)
...and to all other colleagues and supporters who have been instrumental being part of this growth.
In the world of business, the importance of sales, marketing, business development, expansions cannot be overstated. These aspects are the very foundation that keeps a business evolving, no matter how innovative a product, service might be, generating business is key for success, supported by timely deliveries, manufacturing of quality products, timely after sales service are crutial for success.
Contact Information
Professional Experience
Mekar
General Manager - Sales & Marketing
2011 - Present
Aliseo Group - Mekar(Italy) is a leading HVAC brand with extensive range of Chilled Water Air Handling Units, Hygenic Air Handling Units, Fan Coil Units and High efficiency Electronic Commutated range of Fan Coils. With over 1800+ major installations in Middle East region, Mekar offers high quality Eurovent Certified Products with competitive pricing structure and reliable after sales service and spare parts. Have been instrumental in establishing the brand in Middle East regions such as UAE, Qatar, Oman, Kuwait, Bahrain & Egypt.
Royal Gulf
General Manager
1996 - 2015
Royal Gulf LLC represented various agency products such as:
Achievements
- Cultivated strong ties with key MEP contractors and consultants, driving AED 900 million in revenue across 1000+ projects over 29 years. Contributed towards enhancing product specifications to suit changing needs of industry.
- Successfully launched operations in Oman, Bahrain, established Mekar offices and appointed distributors in Kuwait.
- Penetrated the Qatar market by securing brand specifications and orders during the early entry phase.
- Conducted market exploration in Egypt and Sri Lanka to assess expansion opportunities.
- Secured product specifications with leading MEP consultants across the UAE, Bahrain, Oman, Qatar and Kuwait.
- Responsible for P & L and oversaw all company funtions such as Sales, HR, Finance, Consultant Specifications, Collections, at Royal Gulf LLC for key regional projects.
- Established backend application engineering support operations in India, enhancing operational efficiency, timely submission of tenders, which helped in brand presence across regions.
- Launched new business operations in Middle east countries with minimal capitalexpenditure by prioritizing brand presence and product specifications with consultants, later setting up offices only after securing major contracts in those regions.
- The Retail Fitout Division was established in 2005 after securing the Dubai Mall main contract, became a significant growth driver, contributing to 40% of the company’s revenue ensuring stable cash flow.
- Mekar being one of the agency products under Royal Gulf LLC, launched in 1992 in Dubai with no references and brand image. Today, it has evolved into a formidable and leading brand in the air conditioning industry, specializing in chilled water products. What once seemed impossible then has now been realized through passion, hard work and consistency.
- Industry need for 100% product performance and compliances for district cooling applications lead to frequent visits to third party independent testing laboratories at Europe along with project team members for perfromance verification.